Designing for yourself is worse than representing a client; it can be like having an identity crisis

AIGA’s Graphic Design: A Career Guide and Education Directory

VISION | How is the world different because I exist? How are you going to do it and why?

My vision is to connect with Electronic musicians and help them connect with their audience through visual and audio storytelling.

 MISSION | My mission is to create immersive storytelling that will connect and inspire.

 THE BIG IDEA | Adventure is out there.


 Simply put, the personality traits of the business personified (this one is pretty easy, because you’re already a person and we don’t have to imagine a business as a person). Start with a list of as many adjectives as you think necessary to describe your work and the expression of your skills and interests. Then shave that list down to the 3 to 5 attributes that really fit. Once you’ve got the list, jot down a sentence describing how the attribute is reflected in your work, your process, the way you think, or the way you do business. Finally, Add a few synonyms or adjacent ideas in a parenthetical right in between each attribute and its description.  

  • Adventurous
  • Thoughtful
  • Surreal
  • Minimal
  • Clean
  • Fantasy
  • Authentic
  • Conscious
  • Inspirational
  • Imagine
  • Empathetic

VALUE PROPOSITION (DSI) | What is the solution, service, feature, or benefit are you offering? To whom? And if it’s unique, how so? 

I want to help an artists connect with their audience through visual and audio storytelling. I know as a small artists, it is challenging having the funds to hire an elaborate designer for you

TARGET AUDIENCE | My ideal audience are musicians.

Who is the ideal audience? I’d like to focus here on the professional side and look at who will hire you for keynote and speaking engagements both corporate and motivational. 

KEY MARKETS | Like the Target audience, this component is about Positioning your brand. Markets listed here need not achieve the definition of a niche, but should be narrowly enough defined to help you gauge the appropriateness of your brand voice — as encapsulated by both your visual identity and any associated copy — and dig up useful competitive research in your quest for differentiation. 

KEY COMPETITORS | This is useful in crafting a message of differentiation, as well as researching what others have done/are doing with their brands and marketing to tease out what might and might not be effective in branding and marketing efforts. It is an essential component in a corporate brand, but its usefulness to the personal brand is not as concrete. If you deem it a useful and meaningful addition to Brand Brief, you should include it here. If you think it’s unnecessary, feel free to exclude it, but please provide a justification for your decision at the end of your blog post. 

COMPETITIVE ADVANTAGE | Another critical component to a corporate Brief, but perhaps less so when defining a personal brand. If you’ve got a competitive advantage, include it here. Don’t be afraid to get a little creative with this one (or even silly if it fits your brand).

 There is not a definitively correct way to interpret or answer some of these categories. If you’re stuck on category and seized up with lingering uncertainty, do what any good professional designer would do out in the “real” world — do a little research, find some examples to inspire your, or take a walk in the woods without your phone.